CRM Enrichment

AIKE Purchase based audience model is built using brand- specific online and offline data as a sample group, that is then analyzed by AIKE matching against behavioral, demographic, and geographic datasets, encompassing spending history information.
The analysis of the combined data is used for enriching CRM attributes of existing brand shoppers or to identify larger target groups that have the same characteristics.

AIKE purchase audience benefits

  • Conquest Competitors’ Customers: Use brand segments to target your ads to buyers of named competitors.
  • Personalize offers: Use category segments to personalize offers based on individual purchase history.
  • Promote your products: Use lifestyle segments to market your product to audiences with relevant lifestyles.
  • Win back lapsed customers: Create a custom segment of your customers who have become less active.

AIKE purchase based segments capture CONFIRMED shoppers which enable the brands to achieve high ROI with less investment in marketing.
Get in touch with AIKE team to better understand the product and how our tailored solutions can support your use cases.

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