BeyondBrandTracking.
ART is AIKE's proprietary platform that transforms real consumer behavior into strategic guidance - moving from brand tracking to real-time decision enablement.
Core Capabilities
What ART Does
1
Expands brand analysis into market intelligence
ART goes beyond share of voice and sentiment to identify the strategic battlegrounds where your brand is competing, winning, or under pressure — in real time.
2
Connects visibility to commercial performance
Measures how digital discussions and competitive signals directly influence brand KPIs and sales outcomes — a connection no previous tool could make.
3
Supports forward-looking decisions with AI-driven insight
Moves from reporting on what happened to understanding what is building value — enabling more informed, proactive strategic choices.
Data-Driven Approach
ART Framework
A structured pipeline that decodes market dynamics — from raw signals to business interpretation.
1
Comprehensive Data Capture
Social & digital conversations, brand content & key activations, market events.
2
Data Structuring
Cleaning & deduplication, cross-market standardization, unified dataset creation.
3
Data Enrichment
Product, features, and context tags to unlock deeper analysis across brands and sub-brands, for different business categories.
4
KPIs Measurement
Share of Voice, Share of Engagement, Brand positioning, Brand Metrics — no modeling, only real data.
5
Insight Generation
Brand & sub-brand performance, market trends & category dynamics, key drivers, visibility amplifiers & sales trends.
6
Business Interpretation
What is happening → Why it is happening → What it means for business & sales signals.
Core Strengths
ART – Why it makes the difference
AI intelligence anchored to media and sales data via external sources and proprietary data lake
Reduced distortion from SOV & Visibility spikes, delivering more stable and reliable brand equity tracking
An advanced Competitors Intelligence, comparing the main Brand with its direct competitors.
Scalable AI architecture designed for rapid and consistent multi-country rollout
Direct connection between Share of Voice / Share of Engagement peaks and sales performance to give instant indication about marketing campaigns performances.
BeyondBrandTracking.
ART is AIKE's proprietary platform that transforms real consumer behavior into strategic guidance - moving from brand tracking to real-time decision enablement.
Core Capabilities
What ART Does
1
Expands brand analysis into market intelligence
ART goes beyond share of voice and sentiment to identify the strategic battlegrounds where your brand is competing, winning, or under pressure — in real time.
2
Connects visibility to commercial performance
Measures how digital discussions and competitive signals directly influence brand KPIs and sales outcomes — a connection no previous tool could make.
3
Supports forward-looking decisions with AI-driven insight
Moves from reporting on what happened to understanding what is building value — enabling more informed, proactive strategic choices.
Data-Driven Approach
ART Framework
A structured pipeline that decodes market dynamics — from raw signals to business interpretation.
1
Comprehensive Data Capture
Social & digital conversations, brand content & key activations, market events.
2
Data Structuring
Cleaning & deduplication, cross-market standardization, unified dataset creation.
3
Data Enrichment
Product, features, and context tags to unlock deeper analysis across brands and sub-brands, for different business categories.
4
KPIs Measurement
Share of Voice, Share of Engagement, Brand positioning, Brand Metrics — no modeling, only real data.
5
Insight Generation
Brand & sub-brand performance, market trends & category dynamics, key drivers, visibility amplifiers & sales trends.
6
Business Interpretation
What is happening → Why it is happening → What it means for business & sales signals.
Core Strengths
ART – Why it makes the difference
AI intelligence anchored to media and sales data via external sources and proprietary data lake
Reduced distortion from SOV & Visibility spikes, delivering more stable and reliable brand equity tracking
An advanced Competitors Intelligence, comparing the main Brand with its direct competitors.
Scalable AI architecture designed for rapid and consistent multi-country rollout
Direct connection between Share of Voice / Share of Engagement peaks and sales performance to give instant indication about marketing campaigns performances.
BeyondBrandTracking.
ART is AIKE's proprietary platform that transforms real consumer behavior into strategic guidance - moving from brand tracking to real-time decision enablement.
Core Capabilities
What ART Does
1
Expands brand analysis into market intelligence
ART goes beyond share of voice and sentiment to identify the strategic battlegrounds where your brand is competing, winning, or under pressure — in real time.
2
Connects visibility to commercial performance
Measures how digital discussions and competitive signals directly influence brand KPIs and sales outcomes — a connection no previous tool could make.
3
Supports forward-looking decisions with AI-driven insight
Moves from reporting on what happened to understanding what is building value — enabling more informed, proactive strategic choices.
Data-Driven Approach
ART Framework
A structured pipeline that decodes market dynamics — from raw signals to business interpretation.
1
Comprehensive Data Capture
Social & digital conversations, brand content & key activations, market events.
2
Data Structuring
Cleaning & deduplication, cross-market standardization, unified dataset creation.
3
Data Enrichment
Product, features, and context tags to unlock deeper analysis across brands and sub-brands, for different business categories.
4
KPIs Measurement
Share of Voice, Share of Engagement, Brand positioning, Brand Metrics — no modeling, only real data.
5
Insight Generation
Brand & sub-brand performance, market trends & category dynamics, key drivers, visibility amplifiers & sales trends.
6
Business Interpretation
What is happening → Why it is happening → What it means for business & sales signals.
Core Strengths
ART – Why it makes the difference
AI intelligence anchored to media and sales data via external sources and proprietary data lake
Reduced distortion from SOV & Visibility spikes, delivering more stable and reliable brand equity tracking
An advanced Competitors Intelligence, comparing the main Brand with its direct competitors.
Scalable AI architecture designed for rapid and consistent multi-country rollout
Direct connection between Share of Voice / Share of Engagement peaks and sales performance to give instant indication about marketing campaigns performances.